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Ashleigh Trotter - Group Director of Retail

Ashleigh’s journey in the charity sector began on the shop floor, volunteering while studying at university. This early experience ignited a lifelong passion for charity retail and established a strong, ground-up perspective that continues to inform her leadership today.

Having progressed through every level of retail management, Ashleigh brings extensive operational and strategic expertise to the hospice. Her career spans the management of highly diverse retail portfolios, including traditional high-street shops, superstores, specialist bookshops, and dedicated hospice gift shops. Now serving as Group Director of Retail, Ashleigh leads the strategic direction and commercial growth of our 21-shop estate following the hospice merger. She is deeply passionate about maximizing revenue to directly fund vital patient care, while championing the development, wellbeing, and retention of the dedicated staff and volunteer teams who make it all possible.

Outside of work, Ashleigh enjoys spending time with her husband and 2 young children, frequently visiting and exploring National Trust sites together to recharge and stay connected nature.